Tarragon

The Tarragon Journal

Notes from the back of the house.

Founder origins, operator playbooks, and field notes from inside Tarragon.

A turkey and cheese croissant on a cafe counter
Operator Playbook

The $14 Croissant Problem

Nick runs the restaurant industry through Porter's Five Forces and lands on a grade of D — why margins are so brutal, and what the operators who beat the odds do differently.

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